Job Description

Job Description

Senior Manager – CRM & Customer Lifecycle | D2C brand (Hyderabad)

  • Lead the end-to-end CRM and customer lifecycle strategy across onboarding, engagement, retention, loyalty, subscriptions, and reactivation for Vedix & SkinKraft.
  • Drive Customer Lifetime Value (CLTV), repeat purchases, customer retention, subscription renewals, CRM-attributed revenue, and campaign ROI through data-driven lifecycle marketing.
  • Build and optimize personalized omnichannel campaigns across Email, SMS, WhatsApp, Push Notifications, In-App Messaging, and Web using CleverTap, WebEngage, Braze, MoEngage, or similar CRM platforms.
  • Collaborate with Product, Engineering, Analytics, Growth, a...

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