CRM Manager

Key Responsibilities:

• Channel & Journey Strategy Own and optimize the strategy across key CRM platforms, including Push Notifications, WhatsApp, SMS, and Email.
• Lifecycle Journey Management Design, build, and manage automated lifecycle journeys focused on acquisition, engagement, and retention.
• Campaign Planning & Execution Collaborate with cross-functional teams content, design, product to plan, execute, and launch CRM campaigns effectively.
• Performance Analysis & Optimization Continuously monitor campaign performance, identify areas for improvement, and drive optimization strategies to improve outcomes.
• A/B Testing & Experimentation Develop and implement A/B testing strategies to validate assumptions and drive continuous learning and improvement.
• Funnel Metrics Monitoring Track and analyze key metrics across the l...