CRM Lead - Strategy and Planning

CRM Lead – Strategy and Planning Super Technologies is on a mission to pioneer the world’s next era of play, building The Playstack – the technology powering the next generation of sports, gaming, and fan experiences across Europe and Latin America. We seek a strategic CRM Lead to drive lifecycle, automation, and campaign optimization across our platform. Location Position based in Rio de Janeiro or São Paulo. Key Responsibilities CRM Strategy & Business Alignment : Plan and execute CRM campaigns (onboarding, retention, reactivation, promotions) that align with business KPIs (LTV, retention, conversion); localise and optimise lifecycle flows for the Brazilian market; ensure compliance with gambling regulations. Automation & Lifecycle Optimization : Lead the development and refinement of automated CRM journeys (FTDs, churn prevention, win‑back campaigns); improve trigger‑based communications (behavioral, transactional, segmentation); continuously A/B test messaging, timing, and incentiv...