Job Description

Role Overview

We are looking for a CRM Lead to own end-to-end CRM strategy, execution, and revenue outcomes for the Fitness Services business. This role will drive lifecycle communication across new acquisitions, post-purchase members, and retention journeys, using data, personalization, and experimentation to impact key business metrics.

The role has direct ownership of revenue driven via CRM, with accountability for measurable business impact.



Key Responsibilities

  1. CRM Strategy, Lifecycle and Revenue Ownership
  • Own the overall CRM strategy and revenue contribution for Fitness Services business across the full user lifecycle
  • Define and evolve lifecycle frameworks for new acquisitions, post-purchase members, retention
  • Translate business and revenue goals into clear CRM roadmaps and quarterly plans
  1. Campaign Planning and Execution
  • Lead p...

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