CRM Director

Market Engagement & Stakeholder Alignment

• Act as the primary interface for 5–8 markets across CRM strategy, campaign delivery, and content readiness.
• Build trusted relationships with regional and market stakeholders, proactively identifying support needs.
• Lead market onboarding and training around Salesforce Marketing Cloud and transition roadmaps.
• Resolve escalations and act as the delivery accountability point for campaign delays, QA issues and missed SLAs.

Salesforce Marketing Cloud Transition & Execution Oversight

• Oversee the shift from SAP CRM to Salesforce Marketing Cloud and Data Cloud, ensuring minimal disruption.
• Manage your direct reports to ensure success across the briefing lifecycle—ensuring campaign inputs are structured, complete, and aligned with creative/delivery standards.
• Collaborate with SFMC campaign ops pod to manage segmentation, journey builds, Q...