CRM Campaign Manager

Overview

The Campaign Manager is responsible for end-to-end planning, execution, and optimization of marketing campaigns across owned channels (email, SMS, push notifications, WhatsApp, and in-app messaging) to drive customer engagement, activation, and retention

The strategic goal for this role is to ensure campaigns are data-driven, personalized, and aligned with business objectives while maximizing engagement metrics and delivering measurable outcomes across the customer lifecycle

Responsibilities

Plan and execute multi-channel marketing campaigns across email, SMS, push notifications, WhatsApp, and in-app messaging aligned to business goals

Design customer journeys and automated workflows using marketing automation platforms to drive engagement and conversions

Develop audience segmentation strategies leveraging customer data, behavioral triggers, and lifecycle stages

Collaborate with creative, conten...