Job Description
Role Overview
We are looking for an Assistant Manager – Customer Retention to drive lifecycle marketing, improve repeat usage, and enhance customer engagement through data-driven CRM initiatives. The role will work closely with marketing, product, tech, and operations teams to execute and optimize retention programs while ensuring smooth campaign operations and reporting.
Key Responsibilities
Customer Retention & CRM
Own and execute customer lifecycle campaigns across channels such as push, email, SMS, WhatsApp, and in-app notifications using CleverTap or MoEngage.
Design and optimize customer journeys for onboarding, engagement, reactivation, and churn prevention.
Segment users based on behavior, cohorts, and lifecycle stages to drive personalized communication.
Continuously test and optimize campaigns (A/B testing, funnels, cohorts) to improve ret...
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