Job Description

Job Description

To manage, execute, and optimize CRM strategies, lifecycle campaigns, and customer engagement initiatives by leveraging data-driven insights, marketing automation platforms, and cross-functional collaboration to enhance customer engagement, retention, and volumes.

Customer Relationship Management

1. CRM Strategy & Lifecycle Management

  • Develop multi-channel lifecycle campaigns (onboarding, retention, reactivation).

  • Create data-driven segments and personalized messaging.

  • Run A/B tests to optimize performance.

  • Analyze campaign results and recommend improvements.

    • 2. Braze Platform Expertise

  • Build and execute campaigns in Braze (email, push, in-app).

  • Create automated journeys and workflows.

  • Manage customer data and segmentation within Braze.

  • Continuously optimize using Braze’s advanced features.

    • 3...

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