Job Description

About GridZero
GridZero is a fast-growing Solar EPC startup focused on accelerating residential clean energy adoption through high-quality rooftop solar installations. Alongside execution, we are building a strong, trust-led digital brand through founder-led storytelling and high-impact content.
We are looking for a sharp Creative Strategist to shape how solar is communicated to homeowners across organic and paid platforms.
Key Responsibilities
Research & Insights: Analyze competitors, customer psychology, and viral content formats to identify winning narratives.
Content Strategy: Build clear storytelling frameworks across organic (authority/viral) and paid (conversion-driven) content.
Scriptwriting: Write high-impact scripts for reels, ads, campaigns, and founder content.
Creative Direction: Translate ideas into clear creative briefs for video and design execution.
Messaging Ownership: Ensure consistent positioning and storytelling across all channels.
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