Job Description
Your newpany
A global consumer brand is seeking a (Creative) Marketing Effectiveness Manager to join its high-performing global marketing team. This role sits within a specialist marketing performance function and plays a key part in shaping how marketing effectiveness is measured, understood, and applied to future campaigns.
Your new roleIn this role, you will be responsible for evaluating marketing and creative effectiveness bybining creative testing outputs from platforms such as System1 and Kantar with econometric modelling. You will translateplex datasets into clear, actionable insights that inform campaign development and creative decision-making.
Key responsibilities:Analyse creative testing results alongside econometric modelling outputs, to assess creative strength, weaknesses, andmercial impact Deliver clear,pelling insight and rmendations to creative, marketing, and strategy stakeholders Influence campaign and creati...
A global consumer brand is seeking a (Creative) Marketing Effectiveness Manager to join its high-performing global marketing team. This role sits within a specialist marketing performance function and plays a key part in shaping how marketing effectiveness is measured, understood, and applied to future campaigns.
Your new roleIn this role, you will be responsible for evaluating marketing and creative effectiveness bybining creative testing outputs from platforms such as System1 and Kantar with econometric modelling. You will translateplex datasets into clear, actionable insights that inform campaign development and creative decision-making.
Key responsibilities:
Ready to Apply?
Take the next step in your AI career. Submit your application to hays-gcj-v4-pd-online today.
Submit Application