Job Description
Roles and Responsibilities :
- Creative Strategy & Delivery Lead the creative direction across campaigns, academic visuals, social media, digital platforms, print materials, and events
- Ensure on-time and high-quality design delivery across business and academic units
- Implement visual storytelling techniques to improve learner comprehension and brand recall
- Data-Driven Design & Content Volume Use analytics to measure performance of creatives (CTR, engagement, etc) and adapt strategies accordingly
- Maintain high-volume, high-quality content pipelines for academic sessions, promotional campaigns, YouTube, and paid ads
- Standardize design templates for recurring content types
- Brand Development & Visual Consistency Uphold and evolve the brand identity of the institution across all media
- Regularly audit creative outputs to ensure brand consistency in typography, colour palette, iconography, and tone
- D...
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