Creative Head

What you are going to do :

• Own the creative pipeline for paid channels (Meta, Google, TikTok, etc.): ideation → brief → production → test → learn → scale.
• Lead and coach regional creative producers.
• Establish a Copy & Concept function (hooks, scripts, messaging QA).
• Partner with the Design Lead and design pool to deliver assets on time and to spec.
• Build video capacity (internal or freelance) and increase “winner” throughput.
• Create and enforce a quality framework (scorecard, reviews).
• Run cross-regional sharing (playbooks, best-of library) and standardize briefs & RACIs with business owners.
• Expand to new channels (TikTok/CPA) via small pilots, templates, and fast iteration.

What we expect from you

• 5–7+ years in performance creative or creative operations within B2C, edtech, or mobile products.
• Proven experience building or scaling creativ...