Copywriter

Primary Purpose of Role

The Copywriter is responsible for:

• Creating copy content for MFG brands. Working hand-in-hand with the creative, marketing and product teams, the Copywriter is responsible for developing compelling and engaging content across various mediums;

• Developing and maintaining tone of voice guidelines and consistency for all brands.

Key Result Areas and Responsibilities

Online Content

• Ensure all product descriptions are written and uploaded in a timely manner

• Regularly conduct site audits to ensure content is accurate

• Work and support the Marketing team to develop strategies for eDMs, social media, and e-commerce to support the achievement of the Marketing Plan objectives

• Review and interpret brief, ensure sufficient information to complete.

• Provide content for eDM campaigns and ensure timelines and ...