Copywriter (Mainline)

Primary Responsibilities – Copywriter (Mainline)

• Regularly monitor and analyze advertising activities of competitive brands, particularly across TV, print, outdoor, and digital platforms, to stay informed about communication styles, messaging strategies, and creative benchmarks.
• Study and understand the client’s sales performance, market share data, and competitive landscape to appreciate the strategic rationale behind communication initiatives.
• Conduct ongoing research to identify emerging creative trends within the client’s category and proactively share relevant insights with the creative team.
• Thoroughly review and interpret creative briefs to ensure complete understanding of objectives, target audience, tonality, and key deliverables. Seek clarification where necessary before commencing work.
• Actively participate in brainstorming sessions and contribute strong, insight-driven ideas during concept developme...