Job Description
About the Role
We’re looking for a Copywriter — someone who understands that ads live or die in the first 2 seconds .
This role is not about storytelling for storytelling’s sake. It’s about hooks, retention, and conversion . You should be comfortable writing for scroll, not applause.
What You’ll Do
Write high-impact hooks for performance ads (Reels-first)
Script 15–45 sec ad videos with clear attention → retention → CTA flow
Adapt the same idea across multiple ad angles (emotional, curiosity, social proof, pain-point)
Write scripts for UGC-style ads , talking-heads, voiceovers, and clip-based formats
Optimize scripts for watch time, holds, and clarity , not brand fluff
Iterate fast based on feedback and performance signals
What We’re Looking For
2-3 years of experience and good understanding of performance marketing (CTR, hook rate, retention)
You know how to write for ads, not content
You can write in natu...
We’re looking for a Copywriter — someone who understands that ads live or die in the first 2 seconds .
This role is not about storytelling for storytelling’s sake. It’s about hooks, retention, and conversion . You should be comfortable writing for scroll, not applause.
What You’ll Do
Write high-impact hooks for performance ads (Reels-first)
Script 15–45 sec ad videos with clear attention → retention → CTA flow
Adapt the same idea across multiple ad angles (emotional, curiosity, social proof, pain-point)
Write scripts for UGC-style ads , talking-heads, voiceovers, and clip-based formats
Optimize scripts for watch time, holds, and clarity , not brand fluff
Iterate fast based on feedback and performance signals
What We’re Looking For
2-3 years of experience and good understanding of performance marketing (CTR, hook rate, retention)
You know how to write for ads, not content
You can write in natu...
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