Content & Trend Specialist

Role Overview

This role focuses on identifying viral formats, crafting region-relevant hooks, and ensuring our content connects deeply with diverse audiences. We are looking for a culturally aware and trend-obsessed Creative Strategist who can turn social media trends into high-performing, mass-appeal content ideas.

Key Responsibilities

• Trend Intelligence & Opportunity Identification
• Track daily trends across Instagram Reels, YouTube Shorts, and other social platforms
• Identify viral formats, meme trends, hooks, and emerging content patterns
• Translate trends into actionable content ideas for the brand
• Decide which type of content suits which product or campaign objective
• Develop high-engagement, mass-appeal content concepts that are relatable and shareable
• Craft strong hooks, scripts, and storytelling angles optimized for performance
• Regional & Cultural Relevance
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