Content Strategy Associate

At PropSpot, we're building one of the most trusted real estate brands in Gurgaon. We are not a brokerage. We are an AI-powered decision intelligence platform helping HNIs and NRIs make smarter property decisions. Our clients are evaluating homes worth ₹3Cr to ₹15Cr, and they work with us because we focus on transparency, research, and long-term outcomes. Our content already reaches over 1 million people every month on Instagram, and we're looking for someone who can help us take it to the next level. What you'll do Create and manage content strategies for Instagram Research trends, audience behaviour, and content opportunities Write hooks, scripts, captions, and content briefs for reels and carousels Work closely with the founders to turn their knowledge and market insights into engaging content Plan and maintain content calendars Track content performance and identify what is driving reach, engagement, and leads Develop content ideas for both organic and paid campaigns Study competit...