Content Specialist (Social, AI & Gamification)

Responsibilities

• Independent and strategic thinking, able to conceptualise digital and social content strategies aimed at increasing engagement, strengthening brand positioning and driving measurable business outcomes
• Develop content ideas and narratives that extend into gamified mechanics such as missions, rewards, tiers, challenges, spend-to-win concepts and interactive digital experiences
• Translate campaign and loyalty concepts into platform-native content formats including teasers, explainer posts, gameplay walkthroughs, reward reveals and community driven participation content
• Develop and manage structured content calendars across platforms, ensuring alignment with brand, campaign, CRM and gamification objectives
• Design, refine and deploy AI prompts to generate captions, scripts, gameplay narratives, reward messaging and content variations efficiently while maintaining brand quality and tone
• Levera...