Content Manager

Join us to build a more rewarding financial future for all Canadians

The Role

We are looking for a Content Manager to join our Growth team. This is a hybrid role that sits at the intersection of creative production and technical operations. You aren’t just a writer or editor; you are an architect who will build the content machine. You will wear multiple hats—from technical workflow expert to performance analyst—tracking content metrics to optimize for both human engagement and LLM (AI) exposure.

What you’ll be doing

• Build the Engine: Develop and manage generative AI-targeted content that supports all lines of business, from editorial strategy, ideation and legal approval to publishing and distribution to anchor integrated marketing programs, ensuring every piece communicates a clear product value proposition.
• Tool Orchestration: Act as the internal expert for our Content Management System (Jasper, AirOps), pro...