Job Description
Job Responsibilities
- Own the vision and strategy for Optum Rx’s content infrastructure, ensuring scalability, compliance, and efficiency.
- Lead creation, governance, and maintenance of a centralized content library and repository for all product and portfolio assets.
- Drive innovation in content development processes, including leveraging AI and automation to improve speed, quality, and personalization.
- Partner with cross-functional teams (Marketing, Product, Compliance, Technology) to align content strategy with business objectives.
- Establish content standards, taxonomy, and metadata frameworks to enable easy search and reuse.
- Oversee content lifecycle management, including audits, updates, and retirement of outdated materials.
- Provide executive-level reporting on content performance, usage analytics, and optimization opportunities.
Job Qualifications
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