Job Description

JOB DESCRIPTION

Job Title

Consumer Research Manager

Job Description

Your role:

  • Champion for the voice of consumer during product development phase and to provide inputs as needed to ensure consumer centric product developments from creation to launch (ITM)
  • Developing the overall consumer test plans for the proposition and/or product development projects, including validation and claim substantiation. •Independently plan, design, execute, analyze and report consumer studies using both qualitative and quantitative methodologies internally or with external agencies.
  • Thoroughly understand the user experience and usability of relevant Philips and competitor products, in order to guide the project teams in decision making, based on user experience.
  • Develop all user requirements (usability, experience, performance)and identify the key drivers of ratings and reviews, and work with cross-functional project teams t...
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