Consumer Data Readiness Specialist - Media & Activation

Consumer Data Readiness Specialist - Media & Activation

The Consumer Data Readiness Specialist — Media & Activation is a hands‑on operational role ensuring global consumer media and activation data is complete, accurate, privacy‑compliant, and ready for use across marketing platforms, measurement systems, and AI‑powered personalization tools.

Scope

Global

Key Tasks

• Maintain consumer media and activation data attributes, ensuring complete, accurate, consistent, and AI‑ready audience profiles, behavioral signals, campaign tags, identity keys, and segment classifications.
• Investigate and resolve activation data quality issues end‑to‑end across CDP, CRM, media platforms, clean rooms, and measurement systems.
• Define and document data mapping rules and integration logic to harmonize, deduplicate, and structure consumer data for both human use and machine interpretability.
• Validate consent signals, privacy...