Job Description
Job Description
Role Summary
Responsible for market research, end-user insights, data analysis, support strategy development, category management, data/research supplier management. research budget management. Support brand and product marketing teams with proprietary research studies.Main Tasks
Direct custom quantitative and qualitative customer research studies e.g., surveys, focus groups and observational studies to understand customer behaviors and preferences.Translate customer insights into actionable strategies.Champion the “voice of the customer” through strategic thinking and deliverables across all facets of the business.Segment and profile consumers based on needs, behavioral patterns, demographics, and psychographics.Develop and maintain detailed consumer personas to inform targeted marketing and product development strategies.Utilize market intelligence to identify emerging trends, competitive landsc...
Ready to Apply?
Take the next step in your AI career. Submit your application to MANN+HUMMEL today.
Submit Application