Category Lead Marketing – Hygiene

We are looking for a Category Lead Hygiene to drive the marketing strategy and execution for the organizations Diaper Category innovation and growth portfolio. You will play a critical role in shaping new product development, brand positioning, trade activation, and consumer engagement for Diaper categories across Kenya and regional markets. This role combines strong consumer insight, commercial acumen, and execution excellence, with a particular focus on translating innovation into scalable, profitable brands in competitive FMCG environments. Key Responsibilities 1. Category Strategy & Planning Develop and execute the annual category marketing plan for Diaper Category, aligned with growth and profitability targets. Identify consumer, channel, and innovation opportunities (e.g. hygiene trends, wellness, affordability, pack-price architecture). Translate consumer and shopper insights into actionable brand, innovation, and trade marketing initiatives. 2. Brand Management & Commu...