Job Description
We are looking for a Category Lead – Hygiene to drive the marketing strategy and execution
for the organizations Diaper Category innovation and growth portfolio.This role combines strong consumer insight, commercial acumen, and execution excellence,
with a particular focus on translating innovation into scalable, profitable brands in competitive
FMCG environments.
Key Responsibilities
1. Category Strategy & Planning
Develop and execute the annual category marketing plan for Diaper Category,
aligned with growth and profitability targets.
Identify consumer, channel, and innovation opportunities (e.g. hygiene trends,
wellness, affordability, pack -price architecture).
...
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