Campaign Manager

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The Senior Marketing Manager, Loyalty Programs & Payments – Acquisition is responsible for planning and executing integrated acquisition initiatives that grow BMO's Canadian loyalty and partnership credit card portfolio.

Reporting to the Director, Loyalty Programs & Partnerships, this role brings the acquisition strategy to life through end-to-end campaign management for Blue Rewards credit cards, partnership cards, and partner-channel acquisition (including Joint Marketing Fund initiatives).

The role also manages BMO's credit card loyalty content across digital properties including and partner channels and coordinates branch acquisition collateral, supports competitive monitoring, and identifies execution-level improvements to enhance acquisition performance.

Knowledge and Skills:

• Experience in managing marketing initiatives and camp...