Campaign Manager

Role Details:

As a Campaign Manager, you will be responsible to drive the adoption & engagement across customer segments. The individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).

Role Description

A. Customer Engagement:

• Work on initiatives/levers to increase the traffic on bank’s channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
• Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
• Improve conversion funnel continuously by driving optimization of digital journey.
• Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless jou...