Business Insights Specialist

Performance Tracking Track key KPIs connect rates, containment, funnel conversion, retention, campaign outcomes to spot process gaps and inefficiencies. Run root-cause analysis to find the real reason behind a drop or miss, not just the symptom. Data Analysis & Storytelling Turn complex campaign and operational data (using Excel/Google Sheets, SQL, and BI tools) into clear, simple narratives for non-technical stakeholders. Strategic Recommendations Suggest data-backed improvements to bot/flow logic, client retention, and go-to-market (GTM) strategy. Turn findings into clear, prioritized actions teams can actually execute. Stakeholder Management Lead review calls with clients and internal leadership presenting performance, trends, and optimization strategies clearly. Build clean, easy-to-follow decks and reports for senior audiences. Reporting Maintain accurate, repeatable reporting (SQL queries, templates, dashboards) and look for ways to automate manual work so insights come faster...