Job Description

Job Description: Business Insight Strategist

Role Description:

As a Business Insight Strategist, you hold a pivotal and client-facing role, acting as the captain of the Adobe Analytics team. Your primary responsibilities include leading reporting and analytics, providing profound business insights, and delivering strategic recommendations to the client. This role involves overseeing Adobe Target and Evolv AI activities, such as A/B tests and personalizations, ensuring the accuracy of reporting information through close collaboration with AA resources, and crafting insightful narratives that contextualize the impacts of activities on the client’s business.

Key Responsibilities:

  • Observation: Ensure reporting accuracy and interpret findings effectively.
  • Insight: Develop insights that contextualize A/B tests or personalizations against VBG business goals (e.g., lead counts, conversion rates).
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