Job Description
Media Sciences team is responsible for optimizing marketing budget through improved attribution and audience insights by measuring and tracking contribution of different channels and acquisitions campaigns; focuses on experiment design & measurement for different marketing strategies & developing dashboards for senior leadership.
The team helps drive data driven strategies to engage with Citi clients across channels.
Few notables among the multiple areas that we work in:
+ **Marketing Analytics** – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
+ **Event ROI Analytics** – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
+ **Social & Web Analytics** – Understand engagement of Existing & prospect Citi...
The team helps drive data driven strategies to engage with Citi clients across channels.
Few notables among the multiple areas that we work in:
+ **Marketing Analytics** – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
+ **Event ROI Analytics** – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
+ **Social & Web Analytics** – Understand engagement of Existing & prospect Citi...
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