Job Description

Media Sciences team is responsible for optimizing marketing budget through improved attribution and audience insights by measuring and tracking contribution of different channels and acquisitions campaigns; focuses on experiment design & measurement for different marketing strategies & developing dashboards for senior leadership.

The team helps drive data driven strategies to engage with Citi clients across channels.

Few notables among the multiple areas that we work in:

  • Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
  • Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
  • Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social med...

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