Business Analyst

About The Role

We are seeking a strategic, data-driven Business Analyst to support our organization in making smarter, more informed decisions. This role involves analyzing data from all business units, identifying process inefficiencies, and recommending actionable improvements. The ideal candidate will be highly skilled in data analysis, process optimization, and automation, with hands‑on experience using tools like Google Analytics, SQL, Python, Tableau, Power BI, Looker, Zapier, and HubSpot.

Responsibilities

• Marketing Performance Analysis: Analyze the effectiveness of digital and offline marketing campaigns across various platforms. Track and measure KPIs such as conversion rates, customer acquisition costs (CAC), ROI, CTR, and engagement metrics.
• Customer & Behavioral Insights: Study customer journeys, preferences, and behaviors to inform personalization strategies and improve user experience. Segment audiences to support t...