Brand Strategy Lead

AGM - Marketplace

This role is for a brand leader who can build, grow, and scale a category while standing tall as the face of marketing.

Brand Leadership:

• Own the brand positioning, architecture, tone of voice, and long-term brand equity
• Define and drive brand strategy aligned with business and category growth goals
• Be the custodian of brand consistency across all consumer touchpoints
• Act as the confident face of marketing internally and externally

Category & Growth Ownership:

• Own category growth strategy across awareness, consideration, conversion, and retention
• Work closely with business, product, and sales teams to drive topline growth
• Use consumer insights, data, and market trends to unlock new growth opportunities
• Balance brand building with performance and revenue outcomes