Brand Manager - Wellness

Brand Manager – Role Overview

The Brand Manager will drive brand/portfolio growth and own P&L via insights-based strategy planning and strong cross-functional and agency leadership.

Responsibilities

• You will lead the annual market activation plan, aligned to 3-year growth drivers, partnering with a consumer-centric cross-functional team and agency partners.
• Own the annual brand Profit & Loss (P&L), delivering sales and profit targets while actively managing budget spend.
• Strengthen brand equity through effective deployment and localization of global/area toolkits.
• Execute the innovation pipeline and drive best-in-class execution to bring brand strategy to life across media, creative development, and digital programs.
• Manage agency and cross-functional relationships locally and above-market, partnering with Sales/Trade Marketing to win in-store and deliver effective go-to-market plans across channels.