Brand manager - vitamins and supplements

BRAND MANAGER - VITAMINS AND SUPPLEMENTS About the job

Reporting to

Head: Marketing

Job Purpose To develop, manage and sustain a profitable, added-value brand and/or product portfolio by understanding, anticipating, creating and meeting consumer needs. Required Learning Business / Marketing Degree or IMM Diploma 2 - 3 years experience in marketing environment within the Vitamins, Minerals and Supplements (VMS) category as a prerequisite Key Job Outputs Brand Strategy Development formulating and implementing comprehensive strategies to enhance and promote the brands identity Market research and Analysis - Conducting research to understand market trends, consumer behavior, and competitor activities to make informed decisions. Brand Positioning: Establishing and maintaining a distinctive brand image to differentiate it from competitors in the market. Product Launches and Campaigns: Planning and executing effective product launches and marketing campaigns to drive brand a...