Job Description

Date: Jul 1, 2026

Brand Manager

WHAT YOU WILL DO

Principal Accountabilities:

1. Business Strategy & Growth

  • Develop and lead the brand growth strategies for MENTOS Soft Candy
  • Identify untapped consumer occasions/ pricing and product opportunities to maximize growth potential of our product segments
  • Lead and Manage the portfolio of MENTOS Soft Candy by regularly evaluating sku performance and profitability
  • Identify OBPPC opportunities for MENTOS Soft Candy and develop NPD pipeline to address long term growth plans

3. Product & Innovation Planning and Management

  • Identify innovation opportunities for MENTOS and develop NPD (New Product Development) plans to ensure timely and successful innovations
  • Work closely with Trade Marketing and Sales in the development of NPD plans to ensure relevance and flawless execution in trade
  • Work clos...

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