Job Description

Drive the commercialisation of a brand on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth.

Job Responsibilities

  • Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short term growth and long term brand success.
  • Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
  • Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
  • Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market re...

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