Job Description
Our client based in Cape Town is looking for an experienced Brand Manager to join their dynamic team.
Experience and Requirements:
Duties of the role will include but is not limited to:
Experience and Requirements:
- 3-Year Degree in Marketing or Communications
- 8- 10 years experience in brand management with at least 5 years in depth experience coordinating brand marketing activities and campaigns
- Experience managing a brand across multiple markets
- Experience in the sports betting industry is an advantage
Duties of the role will include but is not limited to:
- Work alongside the Chief Marketing Officer and Creative Director to develop the Brand and CI guidelines aligned to the overall Brand strategy, and customised to market segmentation, based on an analysis of competitor product offerings
- Define and manage brand communication strategy using a variety of media, initiatives and campaigns
- Own the development and messaging of brand narrative
- Recommend strategies to position the brand fo...
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