Job Description

หน้าที่ความรับผิดชอบ

  • Identify growth opportunity for responsible brand franchise base on target consumers trend and insights
  • Take brand ownership and provide brand goals and strategies
  • Provide project management leadership on cross-functional project teams that will bring new innovations to market
  • Manage overall brand performance and ensuring healthy brand bottom line deliverable
  • Craft annual brand plans to direct the growth
  • Lead creative development to get targeted consumer to “take action”
  • Plan and implement brand plans including the development of launch plans and brand communication touch points
  • Coach team member and ensure smooth operation among cross functions
  • Monitor market trends, research consumer markets and competitors’ activities to identify key issues and opportunity
  • Brainstorm new and innovative growth strategies
  • Lead in channel strategies and ensure smooth o...

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