Job Description
Job Purpose
Responsible for driving brand growth, market share, and profitability within the fast-moving consumer goods (FMCG) sector. This role leads strategic planning, marketing execution, innovation, and brand communication while collaborating closely with cross-functional teams. Acts as the brand custodian, ensuring consistent consumer experience and commercial impact across all channels.
Dimensions
Brand Strategy & Planning
Develop and execute annual brand strategies focused on penetration, distribution, volume, and equity growth.
Lead brand performance reviews, competitor analysis, and category insights to identify opportunities and risks.
Define brand positioning, value propositions, and communication frameworks.
Set yearly brand KPIs and manage robust execution plans.
Consumer, Shopper & Market Insights
Lead interpretation of consumer research, brand health trackers, usage & attitude studies, and product tests.
Analyze market data and int...
Responsible for driving brand growth, market share, and profitability within the fast-moving consumer goods (FMCG) sector. This role leads strategic planning, marketing execution, innovation, and brand communication while collaborating closely with cross-functional teams. Acts as the brand custodian, ensuring consistent consumer experience and commercial impact across all channels.
Dimensions
Brand Strategy & Planning
Develop and execute annual brand strategies focused on penetration, distribution, volume, and equity growth.
Lead brand performance reviews, competitor analysis, and category insights to identify opportunities and risks.
Define brand positioning, value propositions, and communication frameworks.
Set yearly brand KPIs and manage robust execution plans.
Consumer, Shopper & Market Insights
Lead interpretation of consumer research, brand health trackers, usage & attitude studies, and product tests.
Analyze market data and int...
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