Brand Manager Jr.

Brand Manager Jr.

Responsible for developing and executing the brand strategy for IBEROGAST, aligned with SBU and HQ guidelines, in order to achieve defined business and marketing KPIs. Leads integrated marketing initiatives across mass media, digital, omnichannel, and point‑of‑sale environments, while collaborating with cross‑functional internal and external stakeholders to ensure strong brand performance, customer experience, and market growth.

Key Responsibilities

• Develop and execute brand strategies aligned with SBU/HQ priorities to achieve defined KPIs, including NS, FVE, FCA, SO & SI, DOH, and Market Share.
• Build short-, medium-, and long‑term marketing plans according to MKT 4.0 principles.
• Lead media deployment across Mass Media and Digital channels, including:
  • Data analytics
  • Content development
  • Social media
  • Search Engine Optimization (SEO)
  • Product / UX design
  • eCommerce