Brand Manager

Role Summary:

We are looking for a strategic and hands-on Brand Manager to drive brand positioning, integrated campaigns, and customer engagement initiatives for our organization.

• The role requires a candidate with a strong understanding of BFSI products and consumer insights, with the ability to translate them into effective brand strategies that drive business impact.

Key Responsibilities:

• Brand Strategy & Positioning: Develop and execute brand plans to strengthen brand positioning across channels and customer segments.
• Integrated Campaign Management: Plan and manage ATL, BTL, and digital campaigns end-to-end, ensuring timely execution and alignment with brand objectives.
• Stakeholder Management: Liaise with internal teams (product, digital, sales, compliance) and external partners (agencies, vendors) to drive brand initiatives seamlessly.<...