Brand Manager

Brand Manager / Sr. Manager – Premium Beverage

Category

Role

We are seeking an experienced and culturally attuned Brand Manager with strong exposure

to premium, lifestyle, and aspirational brands. This role owns brand strategy, equity

building, and market performance for our premium beverage portfolio.

Key Responsibilities

- Lead brand strategy, annual planning, and positioning to build long-term brand equity.

- Serve as the custodian of brand identity, ensuring consistency in tone, design, packaging,

and experiences.

- Develop and execute 360° marketing campaigns spanning digital, experiential, cultural

collaborations and more.

- Drive consumer, category, and cultural understanding to shape innovation and

communication.

- Partner with R&D, design, creative, media, PR, and experiential agencies to deliver

premium brand experiences.

- Manage Category growth while optimizing budgets.

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