Job Description

We are looking for a dynamic Brand Manager to lead strategy, growth, and execution across a portfolio of FMCG brands in the Irish market. This role offers full ownership of brand strategy, campaigns, P&L, agency partnerships, and cross-functional leadership.

The ideal candidate is a proven FMCG brand leader with strong commercial acumen, digital expertise, and a track record of delivering growth in competitive categories.

Role Purpose

Drive brand performance, market share, and profitability through exceptional brand strategy, innovation, integrated campaigns, and shopper activation across Ireland’s retail landscape.

Key Responsibilities

  • Develop and execute brand strategy, positioning, and long-term growth plans
  • Lead 360° campaigns across TV, digital, social, PR, and shopper marketing
  • Own brand P&L, A&P budget, and ROI delivery
  • Drive innovation, NPD, and portfolio development
  • Collaborate with Sal...

    • Ready to Apply?

    Take the next step in your AI career. Submit your application to The People Group today.

    Submit Application