Job Description

Brand lead – Marketing & Communications will Lead the end-to-end brand strategy and execution for Manulife Indonesia, ensuring a consistent, differentiated, and customer-centric brand presence across all touchpoints.

This role owns the Brand pillar within Marketing — shaping the “who we are and why we matter”, and translating it into integrated brand campaigns, content ecosystems, and high-impact activations that support business priorities across Agency, Bancassurance, and Syariah.

Position Responsibilities:

1. Brand Strategy & Positioning

  • Define and continuously evolve the brand strategy, positioning, and narrative aligned with business priorities.
  • Develop clear brand architecture, messaging pillars, and value propositions across core segments.

    • 2. Integrated Brand Campaigns & Content Ecosystem

  • Lead the development and execution of integrated brand campaigns across paid, owned, and earned channels.
  • Oversee end-to-end co...

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