Brand Executive

Brand Management

• Support the Brand team in developing and executing the brand strategy to translate the global brand strategies into the Travel Retail roadmap
• Assist Brand Manager in liaison with external agencies and marketing teams for campaign creation and implementation (develop creative briefs, translation, monitor creative direction & manage assets and deliverables)
• Support the development of Go-To-Market toolkits and marketing Guidelines (i.e. marketing calendar, launch book) for respective markets
• Follow up with markets on submission of their marketing plans, post-campaign analysis, monthly reports
• Support Brand Manager in consolidation of marketing intelligence and regional needs to better facilitate HQ briefing on the line-up.
• Support the team in developing, execution sales tools to support on-counter services in the region
• Liaise with Brand Holders and internal stakeholders in the end to ...