Brand Communication Specialist

Brand Communication Specialist

Purpose & Overall Relevance for the Organization

In this role, you will play an integral part in shaping and executing adidas Israel’s local brand storytelling, campaign strategy, and consumer-facing activations. You will be a key contributor to the development of locally relevant content, on-ground and digital activations, and the strategic adaptation of global campaigns to the Israeli market.

As Brand Communication Specialist, you will work at the intersection of local content creation, brand activations, and campaign strategy, ensuring that adidas consistently shows up in a culturally relevant, impactful, and inspiring way across all touchpoints.

You will work closely with the EM HUB Brand Team and Israel cross-functional teams to bring campaigns to life locally, while leading brand communications deliverables for respective categories as part of the Israel Go-To-Market (GTM) process.