Brand & Activation Manager (Lubricants / Diesel)

Job summary
**Entity**:
Customers & Products
**Job Family Group**:
Marketing Group
Reporting to the Mexico Marketing Manager and working closely with the Global Marketing team, the Brand & Activation Manager will play a key role in delivering the industrial and Commercial Vehicle Oil growth strategy in Mexico. Will leverage and put together the best marketing programs for the Industrial, **Commercial Trucks' Oil (CTO) **and** Commercial Vehicle Oil (CVO) **space.
**Key Dimensions**:
- Lead the CTO and CVO fleet growth agenda defining and deploying strategy and standardized offers to deliver the Industrial & CVO growth agenda
- Support the Mexico Marketing manager by delivering and tracking Industrial, CVO fleet, CVO and CTO portfolio, sales and gross margin growth with objectives and Key Performance Indicators
- Build and adapt innovative offers in collaboration with the global CVO Service and Maintenance & brand teams as well as the Industrial US team
- D...