BMO Hybrid Senior Marketing Manager

Take on a pivotal role at BMO as a Senior Marketing Manager, optimizing customer decision processes in a hybrid work environment. This exciting opportunity focuses on advancing marketing strategies and enhancing customer engagement.Ideal candidates will have 6-10 years in marketing or customer optimization, thriving in a hybrid model with three days a week in the Toronto office. A strong grasp of AI-driven decisioning frameworks and an understanding of customer lifecycle marketing are essential for success in this position.Key Responsibilities:
• Lead the execution of projects for ecosystem marketing
• Serve as the connector among business and technical teams
• Innovate decisioning processes for customer interactions
• Advocate for effective measurement and continuous improvement
• Partner with analytics for performance insightsRequirements:
• 6-10+ years of relevant experience in marketing
• Strong background in regulated industries, preferably financial services<...