Billion Hearts Software Technologies - Performance Marketing Manager

<p>We are looking for a data-driven and growth-oriented Performance Marketing Manager with a specialized focus on App Marketing. In this role, you will be responsible for driving high-quality user acquisition, optimizing our presence in the app stores, and scaling our mobile footprint across global markets.<br/><br/>If you have a proven track record of managing large-scale budgets and navigating the complexities of the mobile ecosystem (iOS/Android), we want to hear from you.<br/><br/><b>Key Responsibilities</b><br/><br/>- Paid User Acquisition: Strategize, execute, and manage end-to-end performance campaigns across Google App Campaigns (UAC), Meta Ads, Apple Search Ads (ASA), and specialized SDK networks (e.g., Unity, IronSource, AppLovin).<br/><br/>- App Store Optimization (ASO): Own the ASO strategy to improve organic visibility and conversion rates. This includes keyword research, A/B testing creative assets (icons, ...